Used this product as a last resort measure after two failed attempts using double sided tape and duct tape to hang an HDMI and Power Cable from my ceiling mounted projector. It was the only tape that has been able to hang the cable on the wall, and does it really well. So far, two weeks in, and the cable is still on the wall. Best part is, due to the fabric material, one can easily paint over the tape the color of their walls in order to make it blend better. 5 stars!